What is Apple Pay?
Apple Pay is a digital wallet service provided by Apple, which has quickly become popular among consumers worldwide.
It allows you to store your credit cards, debit cards, and other payment information securely on your Apple devices, such as iPhones, Apple Watches, iPads, and Macs. Instead of carrying physical cards, you can make payments by simply tapping your device or using a PIN code, Face ID or Touch ID for authentication.
Why Should You Accept Apple Pay for eCommerce Purchases?
Accepting Apple Pay can bring several advantages to your business, including:
Enhanced Customer Satisfaction
Apple Pay offers a seamless and fast checkout experience, allowing customers to make payments with a single touch or glance. It eliminates the need for physical wallets, cards, or cash, making transactions quicker and more convenient – thus resulting in increased customer satisfaction.
Better Conversion Rate
A payment method that is simple, quick and flexible provides a good user experience and can contribute to improved conversion rates as well as a reduction in abandoned shopping carts.
Wider Customer Base
Apple devices are widely used around the world, and accepting Apple Pay allows you to tap into a large customer base. By offering this payment option, you attract consumers who prefer the convenience and security of mobile payments.
Increased Security
Apple Pay incorporates robust security measures, including tokenization and device-specific account numbers, ensuring sensitive customer data is encrypted and protected. By accepting Apple Pay, you provide an added layer of security to your customers' payment information.
How to Implement a Checkout with Apple Pay
To implement mobile payment with Apple Pay in your online store, you must first choose a payment provider that offers Apple Pay as a payment method. Also make sure that the payment provider offers any other payment methods you want, for example card payment, Vipps and Klarna.
Dintero Checkout is a payment solution that includes Apple Pay as well as other popular payment alternatives. You can get started with 4 simple steps:
1. Create User
Create a Dintero account, it is completely free and without any obligation.
2. Apply for Payment Methods
Log in to Dintero Backoffice and search for payment methods. We will let you know when this has been approved.
3. Install the plugin
Install the Dintero plugin on your website.
4. Create API keys
Create API keys in Dintero Backoffice and enter them in the Dintero plugin’s settings.
Benefits of Apple Pay to the End Customer
By including Apple Pay as a payment method, you provide a great shopping experience for customers in your online store. Some of the benefits the end customer will experience are:
Easy and Fast Mobile Payments
With Apple Pay, customers can easily complete purchases no matter where they are and authenticate using a passcode, Touch ID or Face ID. They don’t have to manually enter payment information as it is already stored, providing a quick and seamless payment experience.
Security and Privacy
Apple Pay prioritizes security and is designed to protect user’s personal information. Payments are authorized using unique encrypted tokens, meaning the actual payment information is not shared with the online store.
Convenient and User-Friendly
To use Apple Pay, customers do not need to have their physical payment card available – they can shop from their couch leaving their wallet in the jacket pocket. All they need is their Apple device, which they often have nearby.
